page

Customer Flow Map

The site should answer 1+1=2: a customer click should always create the correct next business action.

Browse

Feel the house

Homepage and shop establish PHETTA as luxury, futuristic, and product-led.

Choose

See the lane

Each product shows whether it is sell-now, made-to-order, sample-first, inquiry, or blueprint.

Act

Pay or inquire

Ready goods can move to checkout. Complex goods move to RFQ, production review, or concierge contact.

Fulfill

Make it real

WooCommerce owns the order, PayPal handles current payment, Apliiq/factories handle production after account and sample gates.