Hero/product PNG for website, shop card, social post, line sheet, and investor/supplier pitch.
PHETTA OPERATING FILE
Product File & Pricing System
Every PHETTA product family must move with the same math: 1 showcase file + 1 factory file + 3 commerce lanes + 4 production decisions = 9 required pieces before we waste time selling fantasy.
Flat/component PNG or board that shows front/back/side, placement, trims, tags, and packaging direction.
Full set, top only, bottom only. Each needs SKU, price, size path, stock rule, and product page logic.
Material, surface treatment, supplier route, and sample approval gate. No decision means no checkout.
$168 / $138 / $278
Top, bottom, full set. Adjust after quote and landed cost.
$188 / $168 / $328
Jacket, pant, full set. Wash and hardware can raise cost.
$298 / $228 / $488
Top, bottom, full set. Inquiry/sample-first until supplier quote is real.
3x landed cost
If retail cannot cover product, packaging, payment fees, returns, content, and profit, revise the product.
Website file names: family-purpose-view-version, for example phetta-satin-top-front-v1.png or phetta-leather-luxury-presentation-v1.png.
Production file names: SKU-techpack-v1.pdf, SKU-logo-placement-v1.png, SKU-treatment-table-v1.pdf, SKU-sample-comments-v1.pdf.
Logo rule: never copy-paste the logo. Choose the relationship: embroidered crest, tonal emboss, debossed patch, foil print, woven label, metal plaque, zipper pull, rivet/button, or packaging seal.
Speed rule: build in product-family batches. One product family should get usable files, pricing, SKU logic, and factory questions in the same pass.