Product Costing Model
A PHETTA product is not ready just because it has a price. The price must survive production cost, packaging, shipping, payment fees, returns, and margin.
Landed cost: unit cost plus packaging, freight, duties, labels, samples, and defect allowance.
Commerce cost: payment fees, WooCommerce processing, refunds, customer service, and shipping variance.
Brand cost: photography, content, packaging, hang tags, dust bags, inserts, and launch creative.
Decision: if margin is weak, change material, raise price, reduce complexity, increase MOQ, or keep the product in sample review.