Bag reference library
Use the restored evening, travel, day, and couture bag references for new design direction.
Open archivePHETTA OPERATING FILE
Bags Blueprint
PHETTA bags need luxury proof: silhouette, material, lining, hardware, logo application, packaging, warranty language, and sourcing control.
Leather, exotic, vegan, textile
Define material alternatives and cost before committing to public checkout.
Open materialsLogo as construction
Use plaques, zipper pulls, rivets, chains, lining labels, dust bags, and box seals.
Open asset packHigh-touch path
Expensive bags need sourcing proof, insured shipping, service policy, and concierge communication.
Open serviceDeliverables: Front/back/side, interior, hardware macro, scale photo, material board, lining spec, dust bag, box, and warranty note.
Lane: Most bags should begin inquiry or sample-first until supplier proof and landed margin are real.
Pricing: Retail must cover material, hardware, packaging, insurance, returns, service, and brand margin.