PHETTA OPERATING FILE

Luxury Velour Prestige Set

The Luxury Velour Prestige Set gives PHETTA a softer premium lane: comfortable, colorful, giftable, and closer to sellable than heavy leather or complex fringe if the fabric and logo treatment are right.

Luxury Velour Prestige Set PHETTA product overview
Downloaded design pack: live website image, product structure, logo treatment, trim direction, colorways, factory flat, fabric, and size logic are now connected in one place.
Logo relationship

Velour should use soft embroidery, chenille crest, tonal applique, drawcord tip marks, woven labels, and gift packaging. The logo must feel plush and wearable.

Treatment board
Full Set

PHETTA Velour Prestige Set

Soft luxury bundle with headgear and gift-packaging path.

PHT-SET-VELOUR-018-MTO
Top Only

PHETTA Velour Prestige Top

Standalone hoodie/jacket with soft crest treatment.

PHT-TOP-VELOUR-018-MTO
Bottom Only

PHETTA Velour Prestige Bottom

Standalone jogger/pant with waistband and trim logic.

PHT-BTM-VELOUR-018-MTO
Starter retail

$138 / $118 / $238

Top, bottom, and full set. This is a cleaner early commerce lane if sampling is good.

Factory route

Apparel sample or Apliiq proof

Can start with simpler blanks for demand proof while custom velour sample is built.

Treatment

Soft embroidery

Chenille/embroidery, woven label, drawcord tips, headgear badge, and gift packaging.

Risk gate

Wash + handfeel

Approve only after softness, shedding, colorfastness, shrinkage, and pilling are tested.

Launch use: This can become a near-term PHETTA comfort set if supplier and fabric are confirmed.

Commerce logic: Full set, top only, bottom only, and headgear add-on can support multiple price points.

Factory ask: Request GSM, stretch, shrinkage, pilling test, embroidery backing, sample cost, MOQ, and lead time.

Fulfillment: Sample-first, then limited made-to-order if margin and production timing work.